Many younger investors are embracing "socially responsible investing,"
or SRI, which steers money to businesses and organizations that pledge to have a
positive effect on society and the planet rather than just turning a profit.
That point was hammered home to me when my 21-year-old daughter, Kaitlyn, asked
me to sit down with her to review the investments in her Roth IRA. She wanted to
make sure she was investing in companies that support social causes or are
socially responsible in some way.
A recent study from Spectrem Group found that one in four investors under the
age of 45 have at least 25 percent of their investable assets in socially
responsible companies. These investors are drivers of a rapid rise in total SRI
assets. According to a report from the Forum for Sustainable and Responsible
Investment, the amount of money invested in the sector has soared from $2.2
trillion a decade ago to $6.6 trillion today.
The question is: Will Americans continue to invest more in companies that
support social causes or are socially responsible in some way?